KANSAS CITY While the coronavirus (COVID-19) pandemic has hurt many aspects of the economy, it has proven beneficial for the cookie category. Sally Lyons Wyatt, executive vice president and practice leader, client insights, Information Resources, Inc., said the accelerated growth in cookie sales is not because people have been stockpiling goods but because people are incorporating cookies into different parts of their day. From a dessert to a reward to a healthy treat after a workout or for celebrations, cookies are finding new eating occasions. In 2019, the total cookie market accounted for $9.1 billion in sales and grew 3.7%, according to IRI. For the 52-weeks ending Sept. 16, that growth rate reached 6.6%. “The cookie category has more than doubled in dollar sales in 2020 versus 2019,” she said. “COVID has accelerated the adoption of online sales, and online sales will continue to be a growth channel for this category. This means there is an incredible opportunity for cookie manufacturers to understand who their online buyer is, deepen their connection with targeted messaging and ensure availability across brick and mortar, click-and-collect retailers as well as pure plays.” According to ResearchandMarkets.com, the global cookie market is projected to grow at a CAGR of 7.37% from 2020-2025. It forecasts that the increasing number of consumers shifting toward healthier alternatives, due to the growing concerns over obesity, poor diet and other health issues, will support the growth of the cookie market globally.